Introduction to Search Engine Optimisation (SEO) and online digital marketing

Introduction to Search Engine Optimisation (SEO) and online digital marketing

The day will start with a SEO expert trainer giving a detailed presentation on different search engine optimisation techniques with the logical reasoning behind each method and technique. The afternoon session will be a practical exercises allowing the trainees to put in practice the techniques they have learnt.

By the end of our course you’ll have gained the skills to:

  • Implement your first SEO campaign for your website
  • Understand how search engines work including key Google updates
  • Undertake the keyword research and competitor analysis necessary to initiate your campaign
  • Understand the fundamentals of onsite optimisation and best practice around website content
  • Recognise the importance of link building and off-site optimisation

Course Overview

  • Key terminology, technology and Google algorithm updates
  • How search engines work and key ranking factors
  • Typical KPIs and benchmarking
  • Research phase
  • Keyword research
  • Landscape and competitor analysis
  • Strategy phase
  • Creating a strategy
  • Onsite phase
  • Technical SEO fundamentals
  • Information architecture and navigation
  • URL structures
  • Page titles
  • Meta descriptions
  • H-tags
  • Writing SEO friendly content for your website
  • Duplicate content issues
  • UX and page design considerations
  • Internal linking policies
  • Image naming conventions, alt and title tagging
  • Off-site phase
  • Off-site optimisation
  • Link building and online PR

Course Prices and Booking

The 1 day course fee is £280/ 300 euro. It includes preparation and post course support, tuition and training materials, administration and organisation costs.

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